You've heard the saying: "Don't let perfect be the enemy of good."
It always tends to spark a debate: some people hear it as permission to ship mediocre work, others see it as an excuse for cutting corners. But that's not what the phrase is really about.
It's not a quality argument. It's about action versus inaction. It's about shipping something good today rather than something perfect never.
When it comes to video, we have a similar take: don't let perfection be the enemy of personalisation. And just like the original saying, this isn't about quality either. It's about recognising that as consumption patterns change, your one "perfect" video will increasingly get lost in the noise. To fix that, you’ll spend even more money on distribution. When that doesn't work, you’ll feel your video strategy is failing. It isn't.
It just needs to evolve. It needs to start incorporating layers of one-to-one messaging that addresses every prospect or customer’s different pain points, questions, and contexts.
Why one-to-one video is the logical way forward
Attention is fragmented. Your audience isn't in one place anymore. They're scattered across platforms, devices, and contexts. A single video can't speak to all of them effectively.
Expectations have evolved. Buyers are used to personalisation everywhere else. Their CRM emails are personalised. Their ads are personalised. Their product recommendations are personalised. Through this lens, old video strategies start looking outdated.
Email went from batch-and-blast to segmented to hyper-personalised. Ads went from billboards to targeted to dynamic. CRMs went from contact lists to behavioral intelligence. Video? Still largely one-to-many.
But that's changing. The shift is already happening. Companies that adapt early will have a massive advantage.
One-to-one video messaging means every viewer gets a video tailored to their situation. Not just their name in the subject line — actual content that speaks to their specific context, pain points, preferences, and stage in the journey.
It's how modern communication works
When a sales rep follows up after a discovery call, they don't send a generic deck. They customise it based on what was discussed. When a customer success manager checks in, they don't send a template email. They reference specific account activity.
Video should work the same way.
The challenge has always been: How do you create custom videos at scale without overwhelming your team? For years, the answer was: You can't. You either make one perfect video for everyone, or you manually create custom videos for a handful of key accounts. Neither approach scales.
But that constraint no longer exists. Using ChopChop, for example, you can dynamically personalise each video based on recipient data — their name, their company, their behavior, their context.
You're not sacrificing quality. You're adding a layer of relevance on top of professional production.
And relevance is what drives conversions.
What personal video actually looks like
Let's make this concrete with examples across different industries.
Hospitality
Generic (One-to-Many): "Thank you for your inquiry. Paradise Resort offers luxurious accommodations, world-class dining, and stunning ocean views. Click here to book."
Personal (One-to-One): "Hi Sarah, here's the ocean-view suite you asked about for your April anniversary trip. Based on your interest in spa services, I wanted to show you our couples massage package that pairs perfectly with your dates. Here's what your suite looks like and how to book."
The difference: Same professional video quality. But one speaks generically about the resort. The other speaks specifically to Sarah's situation, dates, and interests.
Real Estate
Generic (One-to-Many): "This beautiful 3-bedroom home features hardwood floors, an updated kitchen, and a large backyard. Schedule a showing today."
Personal (One-to-One): "Hi John, here's the 3-bedroom in Riverside you inquired about. I noticed you mentioned working from home, so I wanted to show you the home office setup on the second floor and the high-speed fiber internet we just had installed. Here's the neighborhood and nearby schools since you mentioned your kids."
The difference: Same property tour quality. But one is a generic walkthrough. The other addresses John's specific needs — remote work, family, schools.
SaaS
Generic (One-to-Many): "Welcome to [Product]! Here's a quick overview of our features and how to get started."
Personal (One-to-One): "Hi Michael, welcome to [Product]! I noticed you signed up to solve [specific use case]. Here's how to set up [relevant feature] that directly addresses that. Based on your company size, here are the three workflows that teams like yours typically start with."
The difference: Same onboarding video production value. But one is a feature tour. The other is a personalised guide based on their specific use case and company profile.
Why this scales (and why now)
You might be thinking: "This sounds great, but how do I create hundreds of personalised videos without hiring a video production army?"
With ChopChop, you won’t need to.
While we have a range of automations, here's the simplest way to try it out and see for yourself the kind of impact personalised video messages can have in your sales funnel.
Here's how it will work:
- We’ll create a video template based on your goal
- Set up brand data and personalisation rules (first name, previous purchases etc)
- Upload your customer data sheet (Google Sheets)
- Test and launch - we’ll generate a video personalised to their situation
You maintain quality. You add relevance. You scale infinitely.
Add personalised video to your armoury
We’re not asking you to scrap your brand videos, throw away your explainer content, or stop investing in high-production campaigns. Those still have their place.
What we are saying is that it's time to add personalised video to your strategy at key conversion moments:
Top of funnel: Personalised outreach to qualified leads
Mid-funnel: Custom demo recaps and proposal videos
Bottom of funnel: Tailored closing content addressing specific objections
Post-sale: Onboarding sequences based on use case
Retention: Renewal videos referencing actual usage and ROI
You're not replacing your existing strategy. You're upgrading it with personalisation where it matters most. Because, when it comes to the moments that matter — inquiry responses, post-demo follow-ups, onboarding sequences, renewal conversations — personalised communication will outperform generic content every time.
If you're interested in trying out a personalised video messaging campaign, you can use this link to book a quick call with our co-founder, Deepak.
