The first question we get from founders is some version of "how long does this take?" Usually followed by "and how much of my team's time?"
It's a fair worry. "Personalized video at scale" sounds like a big implementation: production work, a new tool for reps to learn, an integration project that drags on for months.
It isn't. Here's what actually happens between kickoff and the first video going out.
The three pieces
Every video use case comes down to three pieces.
- Narrative Template. The base video for one specific moment in your outbound, such as a follow-up after a call or a video for a prospect who clicked a link. It sets the structure, the story and the look. We build it from scratch, or adapt one of our existing templates to your use case.
- The data. The information that makes each video specific to the prospect who receives it.
- The trigger. What decides when each video goes out.
That's it. Setup is mostly a decision about which opportunity to start with, and a connection to your data. It's not a production project.
Where the data comes from
This is the piece that matters most, because it decides whether a video is relevant or just "personalized."
In an earlier post, we drew the line between the two. A "personalized" video swaps a name or logo into a fixed script. A relevant video is built from what's actually true about the account and the person, right now. You can't make a relevant video without real information to build it from.
Once the narrative template is in place, each ChopChop video pulls the data required to contextualize the story from wherever it sits: product info from your website, your customer’s data from a Google Sheet or a CRM, status updates from your sales rep’s notes.
Because the narrative template is in place and data is being pulled in for each prospect, nobody on your team writes a script or records anything per video.
Where the trigger comes from
The trigger is usually an intent signal from your sequencing tool: something the prospect does that makes a video worth sending. For example, an entry being added to a Google sheet, or a click on a link in your email sequence.
Today, our Google and Lemlist integrations are live, so any trigger from one of these sources can be set up to generate a video automatically. If you use a different sequencing tool, we integrate it for your team as part of setup.
Who does what
The split is weighted towards us.
YOUR TEAM
OUR TEAM
From kickoff to first send, step by step
- Kickoff call. We talk through your sales motion and agree on one use case to start with.
- Access. Your team gives us access to wherever your account data lives (Google Sheets, Lemlist, your CRM or another tool), plus your brand and messaging material.
- Template build. We build or adapt the base template to tap into this opportunity.
- Data connection. We connect the data so videos can be generated automatically.
- Trigger setup. We set up what sends each video. This can be manual if you want control, and automated if you’re looking for scale.
- Test and approve. We generate test videos for a few sample prospects. You review them and ask for changes.
- First send. The trigger goes live, and real prospects start getting videos.
How long it takes
From kickoff to the first video going out usually takes about two weeks. Most of that time is on our side, building and testing. The biggest variable on yours is how quickly we get access to your data and approval on the template.
And your first campaign with us is free, so you can see the whole process work before you commit.
Frequently asked questions
What if our CRM data is messy?
Most CRMs are. You don't need perfect data, just enough real information about each account to say something specific. During setup, we'll look at what you have and design the template around the fields you can rely on. If some accounts have very little data, they may be better left on your regular sequence for now.
Will it look automated?
It will if it only swaps in a name. It's much less likely to if the content comes from what's true about each account. That's why we spend so much time understanding the data and how to use it.
Do our reps have to learn a new tool?
No. Videos go into the sequence your reps already run. They don't need to record or edit anything.
We don't use Lemlist. Can we still do this?
Yes. We integrate other sequencing tools for each client as part of set up.
Can we add more use cases later?
Yes. Once the first one is running, each new use case is another template, often using the same data connections.
Want to see what setup would look like for your team? Book a short call with Deepak, our co-founder.
