Whether you’re a solo founder crafting cold outreach or part of a sales org managing thousands of touchpoints, one thing is clear: personalized communication drives results. It builds trust, lands meetings, and moves deals.
We also know video works: It captures attention, humanizes your message, and gets shared more than static content. Buyers remember what they see and hear—especially when it feels relevant.
So… why haven’t personalised videos scaled across sales teams?
Because what’s passed as “personalized” until now… isn’t. Slapping a first name and company logo onto a template doesn’t count. Buyers can tell. It feels robotic, lazy, and forgettable.
Add to that a wave of generic AI tools that generate content that sounds fine but sells nothing—and you’ve got the perfect recipe for wasted touchpoints.
The real bottleneck isn’t content — it’s context
The real skill in sales is figuring out what to say to a prospect, at a particular moment, based on what we know. That context lives in sales calls, meeting notes, and maybe even internal Slack threads — but it rarely makes it into the message your buyer sees.
So teams default to templates. Or worse, AI tools that generate something that “sounds right,” but says nothing meaningful. That’s because they work in isolation. They don’t know your customer, your last call, or your unique pitch. So they produce content that checks boxes, but rarely moves deals.
The better way: AI that builds on what you know
ChopChop flips the model. Instead of predicting the next word in a string based purely on data, it helps you say the right thing based on your insights. That objection the buyer raised? That example your AE used on a call? That moment of hesitation? ChopChop uses it to shape a video that actually resonates.
It’s not just personalisation. It’s precision at scale.
How it works, regardless of team or company size
If you have a sales funnel, our videos (or a customized version of these) will work or you — doesn’t matter how big or small your team is. It can help solo founders pitch smarter without burning hours crafting every message in trying to stand out from the crowd. At the other end of the spectrum, it can help SDRs & AEs move deals with large enterprises by cutting through the noise with insight-led follow-ups that feel human.
This is because videos do what plain text can’t: it adds memorability. And when it’s actually personalised (not just “Hi [First Name]”), it:
- Captures attention in crowded inboxes
- Builds rapport faster than paragraphs
- Gets forwarded inside buying teams
- Bridges the gap between sales and buyer understanding
You already have the insight. Watch our AI turn it into impact
Your team already has what it takes to sell: experience, product knowledge, and real prospect insight. You just need a faster way to turn that into content buyers respond to.
That’s what ChopChop does — at scale.
