How to stand out in a world where AI video tools are promising the moon and delivering a table tennis ball
If you've landed here, we're willing to bet it's for one of two reasons.
Either your current video strategy is falling flat (too expensive, too time-consuming, and if you’re honest with yourself, nobody seems to care). Or you're one of those smart business owners looking for better ways to grow without completely burning out your team in the process.
Either way, welcome to ChopChop. Pull up a chair.
The Problem (And The Challenge)
Here's the uncomfortable truth: generic videos just don't work anymore. At best, they're a huge gamble with a terrible risk-reward ratio. At worst? A massive waste of time and resources.
Yeah, everyone has one of those now. And buyers? They're tuning them out faster than you can say "engagement metrics."
But, while generic videos make prospects scroll past faster than a bad TikTok dance, making each video truly personal feels like climbing Mount Everest in flip-flops. It's slow, expensive, and impossible to scale without hiring half the video editors in your city.
And sure, there are online video editors out there claiming to "personalize at scale." But let's be honest—slapping a "Hi {first_name}" onto the same video everyone else gets isn't personalization. It's just mail-merge with visuals. Your prospects see right through it.
So most teams end up stuck in this weird limbo between three equally terrible options: mass-producing videos that nobody cares about, sinking endless hours into hand-crafting content for a few prospects, or using tools that churn out surface-level "personalization" that fools no one.
Welcome To The Future
Instead of choosing between generic videos that don't work and personalised videos that take forever, we built something different. A way to create genuinely personal videos at scale.
With ChopChop, you can create one base video (or more), and then automatically generate and send hundreds of personalised versions. Same core message, but tailored for each viewer's industry, company size, specific challenges, even their role.
So when the CMO of a 50-person fintech startup watches your video, they're not seeing the same generic pitch as the VP of Sales at a Fortune 500 manufacturing company. They're seeing a video that speaks directly to their world.
You can see it in action by filling up this simple form.
How ChopChop Works (Two Triggers)
You're probably wondering: "Okay, this sounds great in theory, but how does this actually work in my day-to-day ops?" Fair question. There are two ways to deploy personalised videos at scale, and which one you choose depends on what you're trying to achieve.
The Campaign Route: This is for when you want to launch targeted campaigns for specific groups: re-engaging those cold leads that went quiet six months ago, pushing festive sales, or announcing a new product line. Your videos automatically adapt based on what you know about each viewer, from past purchases and preferences to where they are in their journey with you. It's like sending a newsletter, except instead of everyone getting the same generic email, each person gets a video that actually speaks to them.
The Automated Trigger Route: Set up rules once, then let the system do its thing. Someone fills out a form on your website? Instant personalised video. A lead enters a new pipeline stage? Video sent. Customer drops off mid-checkout? You guessed it — personalised video saying ‘please don’t go’. Every critical moment gets an immediate, personal response without you lifting a finger.
Genuine Personalisation, At Scale
Here's what makes ChopChop different from every other "AI-powered video tool" you've seen: we're not here to churn out generic AI slop that sounds like it was written by a robot having a bad day.
Instead, ChopChop is built to understand and amplify what you already know about your prospects. You know your industry inside out. You understand the specific challenges your customers face. You've picked up on the patterns: what makes enterprise clients tick versus startups, what keeps CTOs up at night versus what CFOs care about.
ChopChop takes all that expertise — your insights about industries, your understanding of purchase behaviors, your knowledge of where each prospect is in their journey — and scales it.
The Bottom Line
Look, I get it. You've probably been burned by "revolutionary" video platforms before. Promised the moon, delivered a table tennis ball.
But here's what I know: your prospects are drowning in generic content. The company that figures out how to cut through that noise with genuinely relevant, personal communication? That's the company that wins.
ChopChop isn't about replacing your creativity or turning you into a video robot. It's about amplifying what you already do well and making it scalable.
Because at the end of the day, business is still about human connection. We just figured out how to make that connection possible at scale.
