Moments where generic follow-up loses a deal, and what a relevant video does differently in each one
● Reply rates fell industry-wide because outreach became volume-driven and identical, not because reps stopped trying.
● Context is king. Surface-level personalisation is dead. Anchor message to a real signals, research before sending.
● Video adds an edge, but only when it's built from actual account context, not recorded once and personalised with a name swap.
● B2B purchases involves a minimum of 6 stakeholders across departments. Each evaluates a pitch from a completely different angle.
● The champion, the economic buyer, and the technical evaluator each need a version of the story relevant to their concerns.
● A single video sent to every stakeholder will underperform, just like the same deck will. Video only works when it's built differently per role.
We'll be in touch soon to set up an date and time
We just need a few details before we jump on a call
Our excellent support team is ready to help.
Our customer support team is ready to help.
Our excellent customer support team is ready to help.
Our excellent customer support team is ready to help.
